About us

About Lily & Rose

A few years ago, Lily & Rose began with a simple idea:
style that feels as good as it looks.

What started as a conversation between two people who believed clothing should empower rather than complicate life slowly turned into something much bigger. We were both named after flowers at birth, Lily for grace and Rose for strength. Those names were not just pretty details. They shaped how we see the world and how we build this brand.

Lily represents softness, elegance, and quiet confidence. Rose stands for resilience, depth, and bold femininity. Together, they reflect balance. Strength and grace. Structure and flow. That balance is at the heart of every piece we create.

There is another detail that has always felt meant to be. We were both born in the spring. A season of renewal, growth, and fresh starts. Spring has always symbolized possibility for us. It is the time of year when everything begins again, and that spirit is woven into Lily & Rose.

We started this store because we could not find pieces that felt timeless yet modern, comfortable yet refined. We wanted clothing that moves with you, that fits into real life, and that makes you feel confident without trying too hard. So we decided to create it ourselves.

Over time, that simple idea grew into a brand shaped by women and men who value ease, confidence, and thoughtful design. Every collection is built around quality, intention, and the belief that style should feel natural.

Spring will always be our season. It reminds us why we started and how far we have come. To celebrate, we are opening our Spring Sale, ending soon.

Enjoy special seasonal pricing on selected styles.